Insights Gathered:
There is often an overlooked relationship between acquisition and activation. And to activate users well you need three things. Your users need to have a problem, they need to have urgency to solve that problem, and your product needs to elegantly solve that problem. To target your acquisition efforts you need to make sure that your product meets the needs of your Ideal Customer Profile.
Actions:
Report your findings back to your acquisition team so they can better target their efforts.
