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Field agent

Deliver surveys that people actually complete.

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The quality of your research depends on how it’s delivered.

The quality of your research depends on how it’s delivered.

Sprig’s Field Agent helps you reach the right participants at the right moment and create a survey experience that feels thoughtful, relevant, and easy to complete. The result is higher response rates and more useful answers.

The AI Research Workflow.

Sprig Agents work together to run the full research lifecycle.

Design agent
Design rigorous studies from research goals or briefs.
Field agent
Deploy research inside your product and recruit the right participants.
Synthesize agent
Transform responses into structured, defensible insight.

Together, they power continuous experience research.

Designed to improve response quality

Without Field

Many surveys lose participants because they feel long, impersonal, or disconnected from context. The Field Agent is built to reduce friction and make participation feel more natural.

With Field

Across customer programs, teams often see up to 2x improvement in completion rates when moving from static forms to conversational delivery.

Woman wearing glasses and a brown turtleneck sweater looking at her smartphone with a graphic showing a 23.4% response rate and view engagement option.

How it works

Conversation with Chelsea from Figma asking about the prototyping experience and a reply saying the updates are incredible.

A conversational interface.

Instead of presenting a long page of questions, the survey unfolds one question at a time in a clean, chat-style format.

This approach

  • Reduces cognitive load
  • Encourages more focused responses
  • Works seamlessly on mobile
  • Creates a smoother participant experience

Participants move through the survey questions continuously, which improves both completion and answer quality.

Survey responses with languages, types and locations text behind it

Personalized to each participant.

When surveys reflect a user’s real experience, responses are more specific and more actionable.

Field Agent can incorporate

  • User attributes
  • Behavioral data
  • Product usage context
  • Custom metadata

This allows questions to feel tailored rather than generic. Even small contextual details can meaningfully increase engagement.

Chat conversation with Chelsea from Figma asking about the prototyping experience and a response saying it worked pretty well.

Add AI-generated questions to your survey.

Use AI to generate questions aligned to your research goals and asks follow-ups as people respond.

Field Agent can

  • Generate AI-powered questions aligned to your research goal
  • Ask contextual follow-ups based on each response
  • Capture deeper insight without complex branching

Use it where it adds value. Stay in control of the experience.

Reach participants where context is highest.

You can collect feedback inside your product experience or through traditional outreach, depending on your research goals.

Field Agent supports multiple distribution methods

Email, Link, and Panels
Web Apps & Websites
Mobile apps
Toggle switch labeled 'AI follow-ups' in the on position showing 'Enabled'.White rounded rectangular button with a star icon and the word Generate in gray text on a gradient background.

Built for researcher control.

While the experience is adaptive, the methodology remains rigorous.

Researchers can

  • Enable or disable AI follow-ups
  • Monitor completion and response quality
  • Manage targeting and quotas (coming soon)
  • Maintain enterprise governance standards

Field Agent supports depth and flexibility without compromising research standards.

A better way to field research

A better fielding experience for participants and researchers.

 When surveys feel more human and more relevant, participants respond with greater care. That leads to clearer patterns, stronger themes, and more confident decisions.
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