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Design agent

Build rigorous studies without manual programming.

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Move from research goal to launch-ready study in minutes. Sprig’s Design Agent helps teams draft, validate, and refine complex surveys while maintaining full methodological control.

Upload a research brief, paste in existing questions, or describe your objective in plain language. The Design Agent builds a structured study you can review and refine.

The AI Research Workflow.

Sprig Agents work together to run the full research lifecycle.

Design agent
Design rigorous studies from research goals or briefs.
Field agent
Deploy research inside your product and recruit the right participants.
Synthesize agent
Transform responses into structured, defensible insight.

Together, they power continuous experience research.

Draft with confidence.

Don’t start with a blank screen.

The Design Agent can:

  • Ingest a research brief or survey document
  • Translate a plain language objective into a structured study
  • Propose question flow, logic, and sections aligned to your goals
  • Recommend appropriate question types and measurement frameworks
  • Generate AI translations so studies can run across multiple languages

Instead of programming logic trees, you begin with a complete draft built around your objective. Everything is fully editable.

Survey interface titled Share Behavior Research with a list of eight questions about sharing Linktree, including barriers, confidence, factors, and likelihood to recommend.
Logic check panel showing 1 of 12 issues with a contradiction warning that Q7 activates even when users confirm not using the smartphone, suggesting to add skip logic.

Validate before you launch.

Data quality starts with design. The Design Agent reviews your survey for logic, clarity, and flow before it goes live.
  • Detect broken or conflicting logic
  • Identify dead ends before users do
  • Flag unclear or inconsistent questions
  • Ensure branching aligns with intent

Fix issues early and launch with confidence.

Simulate responses before you launch.

Understand how your study is likely to perform before you send it to participants.
  • See how responses vary across key segments
  • Estimate completion time across audiences
  • Preview distributions before collecting real data
  • Explore how open text responses cluster into themes

Catch issues early and launch with confidence.

Young woman wearing glasses and blue turtleneck working on a laptop with checklist overlay showing task progress.
A partial survey interface with three questions about sharing Linktree, featuring user avatar and cursor hovering on the second question input.

You stay in control.

The Design Agent speeds up your workflow, but you decide what goes live.

You can:

  • Edit any questions and logic
  • Adjust any part of the survey design
  • set quotas and targeting rules
  • Review changes and collaborate with your team
  • Approve the final study before launch

The agent helps you move faster. Your judgment stays in charge.

Designed for complex research programs.

Whether you are running a single study or managing a portfolio of research programs, the workflow scales with you.

Design Agent supports

Experience measurement
Concept & prototype testing
Journey & behavioral research
Strategic & foundational discovery

Build faster with confidence

Strong research starts with strong design.

 The Design Agent helps teams move quickly while preserving the standards that protect data quality and organizational credibility.
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