Insights Gathered: Now that you know you are reaching your target personas and have tailored your acquisition methods to their needs and motivations, you need to make sure that your product meets their expectations.
Actions: Product-market fit is a continuous process of experimentation and iteration so make sure to test as your product and acquisition strategy evolve.
Frequently asked questions:
What is product‑market fit?
Product-market fit is a continuous process of experimentation and iteration so make sure your product serves your audience.
Why is product-market fit important?
Product-market fit is important to identify whether you're building a product that solves a real problem your customers are facing, or if you need to adapt the product to better meet the needs of customers.
When should you use a product-market fit survey?
Use a product-market fit survey under the following circumstances: stagnant product growth, the launch of a new feature, a change to the product or offerings and an expansion into new markets.
What are examples of product-market fit questions?
- How did you first hear about our product?
- What challenges were you facing before using our product?
- On a scale of 1-10, how would you rate your overall satisfaction with our product?
- Would you recommend our product to your friends and colleagues?
- Which specific features of our product do you find most valuable?
- Have you encountered any issues while using our product?
- How frequently do you use our product?
- What made you choose our product over alternatives in the market?
- How likely are you to continue using our product in the future?
- Is there anything else you would like to share about your experience with our product?
What are six steps to improve product-market fit?
- Identify your target audience.
- Eliminate features that do not serve your audience.
- Set value proposition.
- Define your minimum viable product feature set.
- Test out your minimum viable product feature with surveys.
- Make changes and test again.
