Updated by The Sprig Team on July 8, 2026.
Customer feedback on your product can be the difference between a well-loved user experience and a feature with bugs that your customers won’t use. When you need comprehensive, high-context insights to guide your roadmap, quick in-product pop-ups won't always cut it. You need the depth and nuance that only surveys can provide.
But once you decide to launch a comprehensive study, your success hinges on asking the right questions. We’ve aggregated some of the most common survey questions from our users and our expert template gallery into a complete list of survey questions and five examples.
Let’s get started!
What is a Product Feedback Survey?
In simple terms, it's a tool that companies leverage to understand their users' opinions about their products. Conducting a survey before launching a product allows you to grasp people's genuine desires and needs.
These surveys are also valuable to gauge opinions on existing products. By gathering feedback, companies can assess user satisfaction and identify areas for improvement with existing features.
Top 10 Survey Questions for 2025:
- How satisfied are you with (insert feature)?
- Did you find what you were looking for?
- What is holding you back from trying (insert product)?
- Which features are most valuable to you?
- How disappointed would you be if you could not use our product?
- What important features are we missing?
- What are you trying to solve by using our product?
- Did you find what you were looking for in (insert feature)?
- How likely are you to recommend this product to others?
- How could we improve our product to better meet your needs?
Examples of Survey Questions:
To build a truly impactful product roadmap, product teams look to comprehensive methodologies. Here is how leading teams use long-form surveys via email, links, and research panels to hit their goals and to:
- Improve conversion rates
- Determine market fit
- Get customer feedback to improve features
- Improve onboarding flows
Example 1: Did you find what you were looking for?
Teams can deploy a targeted link or email survey to users who recently interacted with their feature or product. By asking comprehensive follow-up questions in a dedicated questionnaire, you can uncover exactly what forms, integrations, and historical data points are missing to fully satisfy your customers' seasonal needs.
Example 2: How did you feel while exploring the product?
A core theme among top product leaders is a strong product sense: the ability to consistently craft products that have a profound emotional and functional impact on their users.
Developing this sense requires deep user empathy. By sending comprehensive, long-form diagnostic surveys to a dedicated user panel, product teams can dive deep into how users actually feel while exploring a product, mapping out the emotional highs and lows of the entire user journey. Cultivating a strong product sense isn't about guessing; it's about structured, qualitative research that asks users to articulate why a workflow feels seamless or frustrating.
Example 3: What is holding you back from trying (insert product)?
The Sprig team used this survey question in our own platform to improve conversions. We noticed a drop-off in our conversion flow through our product analytics. Naturally, we set off to dig deeper and understand what was driving this new trend in user behavior.
By triggering an automated email survey to users shortly after they abandon a sign-up flow, you can catch them while the experience is fresh. Using a long-form approach allows you to present a structured list of potential friction points, such as pricing confusion, security concerns, or technical friction, allowing your research teams to isolate the exact narrative behind the data anomaly.
Example 4: How disappointed would you be if you could not use our product?
This survey question can help determine product market fit or if your product is meeting the needs of your users. Determining product-market fit requires reaching your exact target personas outside the noise of their daily app usage.
Once you’ve determined that you are reaching your target personas and have tailored your acquisition methods to their needs and motivations, you need to make sure that your product meets their expectations. Distributing this study via a dedicated email campaign ensures you capture a representative sample of your active user base. The structured, multi-question format allows you to cross-reference their disappointment levels (if the product disappeared) with their specific industry, role, and primary use cases.
This survey question helps determine how connected your users are to your product and if it truly meets their needs.
Example 5: What current features do you find the most valuable?
As you build a roadmap, it's important to understand what features your users like and what they want to see in the future.
Using a comprehensive link-based survey shared with your customer advisory board or primary user base allows you to run robust feature-ranking exercises. A long-form format gives you the room to present matrix questions and concept tests, ensuring that your future capital investments align perfectly with verified user demands.
Ready to scale your research?
To learn more about setting up deep-dive research workflows outside of the product interface, explore how to seamlessly deploy surveys.
%20(1).png)
