Understanding how users navigate your product shouldn’t require hours of manual work. That’s why we’re excited to introduce AI-Powered Always-On Replays—the smarter way to uncover hidden patterns, pinpoint friction, and optimize every user flow automatically.
Powered by Sprig AI, Always-On Replays continuously analyzes user sessions across your product, connecting behaviors into clear flows and surfacing actionable insights you can use to improve experiences faster.
Automatic session recreation, without the manual setup
Capturing valuable user behavior shouldn’t slow down your team—or your users. Always-On Replays runs continuously across your web experience, automatically recording key interactions without the need for manual tagging, triggers, or special instrumentation.
You’ll never miss important behavior again, whether it’s a new user onboarding for the first time, a returning customer completing a checkout, or someone encountering friction in a critical flow. Every session you're interested in is recreated, ready for AI analysis, without disrupting the user experience.
AI Behavior Mapping to reveal hidden friction
Sprig AI doesn’t just recreate sessions—it organizes them into meaningful behavior patterns automatically. With AI Behavior Mapping, Always-On Replays groups similar page views and interactions together, mapping how users navigate across your product and highlighting where they encounter confusion or drop off.
This makes it easy to spot common issues like users getting stuck in loops, hesitating at certain steps, or abandoning flows altogether—so you can proactively optimize the experience.
Advanced Privacy Controls to protect user data
Respecting user privacy is foundational to building great experiences. Always-On Replays comes with built-in privacy controls that allow you to easily:
- Mask sensitive fields like passwords, credit card numbers, and personal information
- Exclude specific URLs or pages from session recreation
- Customize your settings to meet your privacy and compliance standards
With Sprig, you get the insights you need to improve the experience—without compromising user trust.
Smarter replays, better experiences
With AI-Powered Always-On Replays, you can now:
- Recreate user interactions automatically across your product
- Surface behavior patterns and pain points without manual effort
- Protect user privacy while gaining deep behavioral insights
- Move faster from understanding friction to improving experiences
AI-Powered Always-On Replays is available now for all Sprig customers. Be sure to update your Sprig SDK to gain access.
AI-Powered Always-On Replays
Reveal patterns, pinpoint friction, and optimize every flow—automatically.
Try it out