A completely new way to 
understand your customers

You could spend weeks (or months) trying to understand what your customers want. Or you could use Continuous Research.

Product teams are working tirelessly to build products that exceed customer expectations. But we’ve come to operate on assumptions because we can’t get the right data about our customers fast enough to make critical business decisions.

Analytics can’t tell us why customers do what they do. Traditional user research takes forever. And relying on a few customer voices can quickly point us in the wrong direction.

We need accurate insights, and we need them fast. With Continuous Research, product teams uncover how customers really feel, and use those insights to make informed product decisions, faster.

You need to make an impression, quickly


Customers expect ease and 
convenience at work and home


New products and competitors are 
lurking around every corner

Traditional research and analytics 
don’t paint a complete picture


It can take weeks to conduct in-depth customer research


Conversion rates and A/B tests don’t tell you the full story


Feedback from just a few users can prioritize the wrong issues


Traditional surveys don’t integrate with your tech stack

How does continuous 
research work?


Key moments in the 
customer experience


Where you are falling short 
and how you can improve

Take action

On insights and make 
product changes quickly

Your world with 
continuous research

On demand, always-on results

With the depth of an expert researcher

Delivered at the scale of analytics

Make informed product decisions, faster

Modern product teams are 
shifting to continuous 

  • Get real-time insights for decision making
  • Gain a complete view of your customer
  • Use artificial intelligence instead of manual effort
  • Make decisions based on reality, not guesswork


Visitors tracked


Events tracked


Microsurvey question responses

Sprig powers growth for the world’s most innovative companies.

Sprig provides microsurvey insights we can act on immediately. The platform enables us to get insights within days, while the research team is freed up to focus on longer-term studies.

Jewel Seperson

Head of User Research

Sprig helps us collect insights easier, faster, and more accurately than any other tool on the market, which allows us to build a better product for our users and ultimately grow our revenue.

Daniel Layfield

Head of Growth

Within 60 days of going live with Sprig, we reduced onboarding drop-off by 24% and increased MRR by 8%.

Christy Laurence

Co-Founder & Head of Product

I am still mesmerized by how many responses we got to open ended text questions. That is kind of the magic of the product to me.

Nikunj Kothari

Growth Product Lead

Sprig has had a large impact, both in terms of the conversion rate, and on our brand and communications efforts aimed at downstream behavior.

Kevin Thrams

Consumer Marketing & Product

I didn't think it would be possible but Sprig proved otherwise–our team was able to go from demo to collecting data in the same day.

Albert Ching

Former Head of Product

Sprig gives Chipper's Product and Growth teams a direct line into our users. Response rates and turnaround time from launch to insight are incredible.

Hasan Luongo

VP of Growth Marketing