Improve Trial-to-Subscription Conversion

Uncovers the reasons why users don't subscribe after completing a trial.

Use Template

How to use the Improve Trial-to-Subscription Conversion template

When to use

Use this microsurvey to find ways to make onboarding easier and strengthen the conversion funnel

Who to target

Target users after their trial ends and they have decided not to move forward as a paid customer.

What you'll learn

This microsurvey helps you understand the primary reason why your users chose not to upgrade to a paid subscription, and helps you uncover what could have been done to make it easier for your users to get started with your product.

Designed by survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research at Sprig

Launch a Sprig in minutes. 
See insights within hours.

Create your free account to conduct interviews, test designs, and survey 
specific users within your product, on your website, and more.