Rate it now:

Average rating:

 

He's played a successful barrister, a wealthy gentleman and now he's taking his turn.... as a shopkeeper? Not exactly. Colin Firth is co-owner of London's Eco Age, a new kind of retailing concept that combines a store with a showroom and a consultancy. Carrying everything from non-toxic toys to solar roof panels, Eco Age is a family affair and a group effort, starring Colin, his wife Livia Giuggioli and her brother Nicola Giuggioli. The romantic hero's favorite green tip? Put a brick in your toilet!—Shot by Brit Liggett and edited by Jennifer Prediger