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luella-bartley
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what is green dimes?green dimes is a simple, easy-to-use service that helps you take control of your postal mailbox. sign up and we'll stop up to 90% of the unwanted postal mail and plant five trees on your behalf. it started out as more of an experiment than anything. we launched in september 2006—i was trying to see if there was a viable business opportunity that married capitalism and social good. we've helped nearly 300,000 people manage their mailboxes. i think we've planted and/or saved over one million trees by now.you offer a basic free plan to cancel junk mail and then two low-cost premium plans. what is the difference between a plan that costs money and a plan that is free? what do most users choose?any of the options gets you the same result. the basic plan is good for people who want to customize every bit of what gets into their mailbox and have the time to manage that experience. for everyone else, we offer two paid plans. for $20, we do all the work, offer 24/7 customer service, plant five trees on your behalf, send you pre-printed postcards, etc. for $36, we do the above, plus send you a green starter pack [which includes a reusable tote bag, two compact fluorescent light bulbs and a t-shirt]. luckily, enough people choose the paid plans and buy things from our store to keep us going.what qualifies as junk mail? what if i still want to get my victoria secret catalog but not the j.crew, bed bath and beyond, and circuit city catalog?there's a subset of your junk mail that we can automatically stop, like credit card offers. catalogs and charitable solicitations are two entirely different beasts. for those, you have to tell us what you want to stop. anything you don't tell us about will still come.my stepmom in north carolina just randomly emailed me a link to your website. this is the first time she has forwarded me anything remotely "eco." what is it about green dimes that resonates with people?that's pretty cool! i'm guessing because we offer a solution to a problem that people can relate to. throwing away loads of junk mail every day is something that crosses generations. that's why we don't target the 'green' world. we want to get to all of the people who have trouble finding the mail they're supposed to get. what makes it even better is the big "oh, cool, they're helping the environment" piece of the business that we're really proud of.what has been the response from the direct marketing community that sends us all these flyers, catalog, and coupons? are they pissed that green dimes is systematic purging our mailboxes and threatening their mission?they're probably not happy. but listen, we're not out there saying direct mail sucks. there's a need for it—we're capitalists and understand that marketing is vital. all we say is that people should have a choice and it should be easy. so hopefully even the catalog companies recognize we're not anti-catalogs.as a kid, i always looked forward to the delia's catalog. do you have any happy memories involving junk mail?nah, i have tons of memories of my childhood, but thankfully, none involve junk mail!now your other company: with each purchase of a tonic gen shirt, a basic survival good (shoes, mosquito netting, a dental check up, etc.) is donated to a developing country. how do you pick what service or product is donated and which community it goes to?we have people who research causes full-time. it's a long process that we pay a lot of attention to. generally, we focus on poverty, education and the environment, and tend to stay away from causes that are overly religious or political.how did the collaboration between tonic gen and hot uk fashion designer luella bartley come about?it was a random path to luella. needless to say, we're thrilled to have partnered with her. she's an amazing designer with a big heart. the response has been great; i think the designs are really hitting home with folks.companies like yours fall under a category i'll call thoughtful entrepreneurialism. for example, toms shoes gives a pair of traditional argentine alpargata shoes to a kid in need with every pair purchased online or in stores....toms shoes is brilliant. blake [mycoskie], their founder and ceo, is a role model and very inspirational. they focus on a specific cause and have global retail distribution. it's a cool model, slightly different than ours. and it's cool that you created a category…i want to do that some day! -
what is green dimes?green dimes is a simple, easy-to-use service that helps you take control of your postal mailbox. sign up and we'll stop up to 90% of the unwanted postal mail and plant five trees on your behalf. it started out as more of an experiment than anything. we launched in september 2006—i was trying to see if there was a viable business opportunity that married capitalism and social good. we've helped nearly 300,000 people manage their mailboxes. i think we've planted and/or saved over one million trees by now.you offer a basic free plan to cancel junk mail and then two low-cost premium plans. what is the difference between a plan that costs money and a plan that is free? what do most users choose?any of the options gets you the same result. the basic plan is good for people who want to customize every bit of what gets into their mailbox and have the time to manage that experience. for everyone else, we offer two paid plans. for $20, we do all the work, offer 24/7 customer service, plant five trees on your behalf, send you pre-printed postcards, etc. for $36, we do the above, plus send you a green starter pack [which includes a reusable tote bag, two compact fluorescent light bulbs and a t-shirt]. luckily, enough people choose the paid plans and buy things from our store to keep us going.what qualifies as junk mail? what if i still want to get my victoria secret catalog but not the j.crew, bed bath and beyond, and circuit city catalog?there's a subset of your junk mail that we can automatically stop, like credit card offers. catalogs and charitable solicitations are two entirely different beasts. for those, you have to tell us what you want to stop. anything you don't tell us about will still come.my stepmom in north carolina just randomly emailed me a link to your website. this is the first time she has forwarded me anything remotely "eco." what is it about green dimes that resonates with people?that's pretty cool! i'm guessing because we offer a solution to a problem that people can relate to. throwing away loads of junk mail every day is something that crosses generations. that's why we don't target the 'green' world. we want to get to all of the people who have trouble finding the mail they're supposed to get. what makes it even better is the big "oh, cool, they're helping the environment" piece of the business that we're really proud of.what has been the response from the direct marketing community that sends us all these flyers, catalog, and coupons? are they pissed that green dimes is systematic purging our mailboxes and threatening their mission?they're probably not happy. but listen, we're not out there saying direct mail sucks. there's a need for it—we're capitalists and understand that marketing is vital. all we say is that people should have a choice and it should be easy. so hopefully even the catalog companies recognize we're not anti-catalogs.as a kid, i always looked forward to the delia's catalog. do you have any happy memories involving junk mail?nah, i have tons of memories of my childhood, but thankfully, none involve junk mail!now your other company: with each purchase of a tonic gen shirt, a basic survival good (shoes, mosquito netting, a dental check up, etc.) is donated to a developing country. how do you pick what service or product is donated and which community it goes to?we have people who research causes full-time. it's a long process that we pay a lot of attention to. generally, we focus on poverty, education and the environment, and tend to stay away from causes that are overly religious or political.how did the collaboration between tonic gen and hot uk fashion designer luella bartley come about?it was a random path to luella. needless to say, we're thrilled to have partnered with her. she's an amazing designer with a big heart. the response has been great; i think the designs are really hitting home with folks.companies like yours fall under a category i'll call thoughtful entrepreneurialism. for example, toms shoes gives a pair of traditional argentine alpargata shoes to a kid in need with every pair purchased online or in stores....toms shoes is brilliant. blake [mycoskie], their founder and ceo, is a role model and very inspirational. they focus on a specific cause and have global retail distribution. it's a cool model, slightly different than ours. and it's cool that you created a category…i want to do that some day!