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Natural vs. Organic:

The FDA allows a product to be labelled natural if it contains 3% natural ingredients. To be certified organic, a product must contain 95% organic ingredients, and there are strict laws on how they are grown and harvested.

Sponsored By

Looolo Textiles

Looolo Textiles pillows and blankets

Looolo Textiles pillows and blankets

Why It's Good:

Founded in 2003, Montreal-based Looolo (which, by the way, is a visual play on 100%; squint and you may see it) is a beautiful line of clean, chic and luxuriant textiles. Joanna Notkin's latest designs are inspired by illustrations from an old Vogue catalogue of a woman sauntering the boulevards of Paris. Her aim—to capture a sense of joie de vivre—is a fait accompli with her Mademoiselle, La Rue and Madame cushions.

Why It's Green:

The fabric is made of certified organic cotton, meaning no artificial pesticides or insecticides were dumped into the ground to grow it, and the dyes used are completely chemical-free. The fill is made of kapok, a sustainably harvested fiber grown in Malaysia.

Where To Get It:

http://www.looolo.ca/
To order or inquire about a retailer near you, email info@looolotextiles.com, or call 514-880-6560.

Stylish Soft Goods That Give Your Home Shazam!

My apartment needs a pick-me-up. Instead of painting the walls, which are long overdue, I am tempted to purchase Looolo's red Honey Comb blanket to go with my brand-new, heavy-gauge-knit pouf by Christien Meindertsma. Instant-chic, eco-responsible, drop-dead dácor-tastic, I say! Can I pat myself on the back yet? The bedspread is gorgeous and as organic as they come. It's made with special knitting techniques that render textures found in nature. The fact that it can go into the composter to be disposed of down the line truly lights my fire—revolutionary! This is what everybody needs to be doing with fabrics; in my opinion, Joanna Notkin's saving the planet, one textile at a time! But really what I would like to do—and don't laugh—is move into a tree house like the one I saw in Domino magazine, to offset the hustle and bustle of my manic city existence. Looolo everything would have to come, get bundled and packed and shimmied up that rickety ladder for my new wild lifestyle. Ten years and many a little mouse nibble later, I could roll up my Honey Comb blanket and toss it with my Mademoiselle cushion (pictured, top pillow) out the tree house bay window. I'd aim straight for the compost pile and gloat about the small negative environmental impact my luxury essentials have created.—Allison Reynolds