Jason Salfi

  Any eco-sins, i.e., something you wish you could give up but just can't seem to be able to?

  The computer. It is a great tool and important for connecting people, but I spend up to eight hours a day on the computer. I prefer to communicate with people more directly. I hope to find a better balance between connecting with people in person and online. Also, cell phones. All week I have to keep it in my pocket. We have a deep attachment to electronics.

  Do you think skateboarding could be an answer to our energy crisis?

  Possibly, it dovetails really well with public transportation. You can commute on a bus, train, or subway and then skate the last few blocks.

 C lif Bar encourages its employees to find alternative forms of transportation to getting to and from work. We just sent them some forty longboards so forty people at Clif Bar are now riding longboards to work.

  On college campuses, it is possible to skateboard to class instead of driving. You can carry your ride with you so you don't have to worry about your bike being stolen.

  Standing sideways leads to a higher form of conciousness. It enables you to see the world differently, like yoga. Your mind opens up when you start riding a skateboard.

  Who would you like to see on a skateboard?

  Barack Obama. I bet he'd be good.